MODULE 02
Retention Architecture
Hold them past 50% — that's where the For You Page actually starts.
- LESSON 01 · 9 min
Reading the retention curve like a pro
TikTok shows you the retention graph for a reason. Most creators glance at it. Pros use it to forensically rebuild every video.
→ - LESSON 02 · 11 min
Loops, payoffs, and replay traps
Replays are scored 2-3x more than views in TikTok's ranking. Engineer your endings to feed back into the beginning.
→