The 7-day launch playbook
The exact 7-day rollout we use for every new product or course launch. Built for organic-only audiences.
The week
DAY 1: Tease the problem (no product mentioned).
DAY 2: Story of how you solved it.
DAY 3: Reveal the product, open waitlist.
DAY 4: Social proof — testimonials, behind-the-scenes.
DAY 5: Open cart, scarcity angle (early-bird price).
DAY 6: Objection-handling content (the FAQ video).
DAY 7: Last call, cart closes tonight.
Examples in the wild
Dickie Bush + Nicolas Cole's Ship 30 for 30 launches use exactly this rhythm — Day 1 is a problem POV, Day 6 is a 4-minute objection FAQ.
A fitness coach we worked with did $42k on her first 7-day launch to 18k followers — Day 6 objection reel drove 60% of sales.
Hormozi's $100M Offers launch teased the problem for a week before mentioning the book existed — Day 3 reveal had 2M views queued up.
Key takeaways
- →Scarcity must be real. Fake countdowns destroy trust.
- →The objection video on Day 6 typically converts the most.