MODULE 01
The Hook Equation
Stop the scroll in the first 1.2 seconds — or lose the view forever.
- LESSON 01 · 8 min
Why hooks are 80% of the video
On TikTok, the first second decides everything. If you don't earn the next 1.5s, the algorithm assumes your video is filler and chokes distribution.
→ - LESSON 02 · 12 min
The 9 hook formulas that print views
Every viral hook is a remix of one of nine proven formulas. Memorize these and you'll never sit in front of a blinking cursor again.
→ - LESSON 03 · 10 min
Rewriting dead hooks live
We take 5 underperforming hooks from real creators and rewrite them using the equation. You'll see exactly how a 2% hook becomes a 12% hook.
→