Sharing other people's content (the right way)
Stitching, duetting, and shouting out other creators is the fastest way to grow — if you do it generously, not extractively.
The generosity loop
Find 10 creators slightly above and slightly below your size in your niche. Engage with their content daily for 30 days — thoughtful comments, shares to your story, genuine duets.
Stitch their best ideas and ADD value: your take, a counterexample, a deeper explanation. Never stitch to dunk.
Always tag and credit on-screen, in the caption, AND verbally. Triple-credit is the standard.
What to share and what to skip
SHARE: tutorials that helped you, hot takes worth amplifying, underrated creators who deserve eyes.
SKIP: drama, callouts, anything you would not want stitched back at you.
Ask before reposting longer-form content. A 10-second DM saves a 10-year reputation.
Examples in the wild
Gary Vee's team built an entire content arm around stitching emerging creators with thoughtful add-ons — credit on screen, in caption, and verbally.
Khaby Lame became the most-followed creator on TikTok almost entirely by stitching other people's videos with a generous, silent reaction.
Codie Sanchez routinely shouts out smaller business creators in her newsletter — those creators repay it 10x in shares and collabs.
Key takeaways
- →Credit loudly. Creators remember who lifted them up.
- →Add value to every stitch — never just react.
- →Generosity is the only growth tactic that gets easier over time.